Strategy Analytics: Wii: n leadership threatens to the Xbox 360 and PS3 resurgence-EON: Enhanced Online News (press release)

Generic console sales decreased by 3% by the year 2010 is 10. March 2011, 11: 12 AM eastern daylight time

BOSTON--(EON: Enhanced Online News)for the latest state-of-the-art-Strategy Analytics connected persons home devices service, 43.7 million for the current generation of game consoles have been sold worldwide by 2010 3% down from 2009. Nintendo Wii remained in first place of destination and the unit sales of 17.2 million copies sold. But Microsoft's Xbox 360 and Sony's PlayStation 3 closed the gap grew at double-digit rates on an annual basis: each and was boosted by the introduction of systems for theto the new driver.

"Nintendo has to act quickly if you want to avoid becoming the also-ran the TV console in the market. The time has passed and the Wii even contribute to the establishment of the position in the 3DS handheld computer market, the company cannot afford to exclude the TV market of packing list. "

Jia Wu, senior analyst at Strategy Analytics, said, "the global TV sales for the current generation of game consoles continue to fall in 2010 after the projected in 2008 when the 46.5 million units were sold. The largest decrease was seen in the Nintendo Wii, with unit sales decreased by 24%. Microsoft's Xbox 360 and Sony's PlayStation 3, helped by the introduction of new experiences, and motion sensor is capitalized for continuous innovation to the Wii. "

"Microsoft Kinect clearly the winners in the year 2010," added Wu. "In the second half of the year 2010 for the Xbox 360 market share among the confirmed for the first time exceeded the current generation of consoles, which had a clear run to 30% at the start of the string using the. Kinect"

David Mercer, Strategy Analytics features, "Nintendo must act quickly if it wants to avoid becoming the also-ran the TV console in the market. The time has passed and the Wii even contribute to the establishment of the position in the 3DS handheld computer market, the company cannot afford to exclude the TV market of packing list. "

Outlook 2011 hinge on two key issues: the Nintendo Wii2 will start?; and Microsoft will be able to maintain it at the beginning of a success? Kinect The breed is the console of the leadership in any event, it is now more evenly balanced than at any time in recent memory.

The full report, "2010: the game consoles, the Xbox 360 and PS3, Nintendo Wii, is near," published in the strategy connected home devices Analtics (CHD) service. The chart, "games consoles: market shares for 2006-2010" can be seen on http://sa-link.cc/CHDPR01006.

Information about the Strategy Analytics

Strategy Analytics, Inc., provides timely and actionable under the knowledge of the market will focus on the opportunities and disruptive forces in cars, electronics and entertainment, broadband connected home, Mobile and Wireless intelligent systems, and virtual worlds. Headquartered in Boston, MA, and having their registered office in the UK, France, Germany, Japan, South Korea and China, Strategy Analytics is an annual multi-client services manager, in consultation with the working group workshops, and customized engagements with customers. For more information, Visit http://www.strategyanalytics.com/

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