It is surprising that the UK loves social networking best-Telegraph.co.uk

According to Experian Hitwise reportis the latest social networks like Facebook and Twitter the UK's favorite online destinations, banks entertainment places such as the BBC iPlayer and Channel 4 's website from the top.

Analysts say high UK Facebook adoption and usage leads to the increased popularity of these sites. In fact, last month Facebook announced that it now has 30 million registered users in the UK alone – accounts for half of the population.

The watering down of the two spaces, social networking and Entertainment Web sites, also accounted for the increase in UK traffic to the likes of Twitter.

Robin Goad, Experian Hitwise Research Director, said: "the relationship between the two categories will get much closer with more and more people sharing content from entertainment sites on social sites such as Facebook. Increasing social networks plays host to content from Web sites, entertainment. This does not mean people do not longer have to visit the sites or the content of entertainment, but it just means they now work more with the material, they often look first via a social network – when a friend has shared a link on a site like Facebook – rather than going directly to the source Web site. "

This idea of social networks will be "web in the web" has long been Facebook founder Mark Zuckerberg ambitions. His vision, which he shared at the recent Summit in Web 2.0 in San Francisco, is that everything online should be interpreted using social and only businesses that enables social features of their online presence will win in the traffic and consumption.

On the stage provided Zuckerberg own evidence showing that a social version of an existing product always wins, and not surprisingly, chose to give an example of his own website success. In fact, it was an apt. He spoke about how Flickr, Yahoo!-owned photo sharing site, which was the largest and most popular online destination for people to share and store pictures, was great. However, when Facebook came, took over the lead in the same room, because it had people and greater social elements, so that users could really work around content.

According to Zuckerberg the next five years almost every vertical on the Internet product will be social as people will generally not make recommendations from friends or followers on what they should see, read or listen to online.

And it is this growing love for all social sites that have driven Google's hunger to create its own social network, the service so-called circles , rumors, which made the rounds earlier this week. For Google know better than anyone that social networking sites are quickly becoming the dominant force needs online and it is a piece of the action and quickly.

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